PRIVACY POLICY

Effective Date: 05/01/2025

Last Updated: 05/01/2025

1. Introduction

BlueShield Experts, a division of BlueLine Marketing ("Company," "we," "us," or "our"). We are committed to protecting your privacy and handling your personal data with transparency and security.

This Privacy Policy explains the types of data we collect, how we use it, your rights regarding that data, and our compliance with applicable privacy laws.

It applies to all users who interact with our websites, mobile apps, services, platforms, and with our experts, advisors, and other associates ("Services").

2. Definitions

• Personal Data: Any information relating to an identified or identifiable natural person.

• Processing: Any operation performed on personal data, including collection, storage, use, and deletion.

• Data Subject: A person whose personal data is processed.

• Controller: Entity that determines the purposes and means of processing personal data.

• Processor: Entity that processes personal data on behalf of the controller.

3. Information We Collect

  3.1 Information You Provide Directly

   • Full name, phone number, email address

   • Home or business address

   • Property details and security concerns

   • Payment and billing information (if services are purchased)

   • Customer support or consultation interactions

   • Survey responses, reviews, or feedback

 3.2 Information We Collect Automatically

   • Device information (model, OS, browser, language)

   • IP address and geolocation

   • Referral URL and session tracking

   • Date/time of access

   • Usage data including clicks, features used, duration of sessions

 3.3 Information from Third Parties

   • Partner integrations (e.g., smart home systems or installation providers)

   • Public or commercial data sources for fraud prevention

4. Purpose and Legal Basis for Processing

We process your data under several legal bases:

Purpose Legal Basis (GDPR)

Provide personalized recommendations Contractual necessity

Process payments and invoices Contract / Legal obligation

Improve services and user experience Legitimate interest

Respond to inquiries and support Contractual necessity / Legitimate interest

Comply with legal obligations Legal obligation

Marketing communications Consent

5. How We Use Your Information

We may use your personal information for the following purposes:

  • To communicate with you directly

  • To provide consultations and professional recommendations regarding security systems

  • To analyze, maintain, and enhance the functionality and performance of our services

  • To deliver updates, alerts, and promotional communications, where consent has been provided

  • To detect, investigate, and prevent fraud, abuse, or other unlawful activities

  • To comply with other legal obligations

6. Cookies Policy and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our websites and services. Cookies are small data files stored on your device that help us understand user behavior, improve functionality, and deliver relevant content.

Types of Cookies We Use:

  • Essential Cookies: These are necessary for the proper functioning of our website.

  • Performance Cookies: These help us understand how visitors interact with our site by collecting and reporting information anonymously.

  • Functional Cookies: These enable the website to provide enhanced functionality and personalization.

  • Targeting/Advertising Cookies: These may be set by us or third-party providers to deliver content and advertisements relevant to your interests.

Your Choices:

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse or accept cookies, delete stored cookies, or receive notifications when cookies are set. Please note that disabling certain cookies may affect the functionality and performance of our services.

Third-Party Cookies:

We may allow trusted third-party partners to use cookies and similar technologies on our site for analytics, advertising, and other purposes consistent with this policy.

By continuing to use our website and services, you consent to the use of cookies as described in this Cookies Policy, unless you choose to disable them via your browser settings.

7. Data Sharing and Disclosures

We may disclose your personal data to internal and external parties strictly for legitimate business purposes, in compliance with applicable data protection laws and subject to appropriate safeguards.

 7.1  Internal Disclosures

We may share personal data with employees, contractors, agents, and other representatives of the Company who have a legitimate need to access such information in order to fulfill their duties. All such individuals are bound by confidentiality obligations and are subject to internal data protection policies.

 7.2  External Disclosures

We may disclose personal data to the following categories of third parties, solely for the purposes specified in this Privacy Policy:

   • Cloud hosting providers and IT service vendors for the maintenance and operation of our digital infrastructure

   • Analytics and performance monitoring services (e.g., Google Analytics) to evaluate usage trends and service effectiveness

   • Email marketing platforms (e.g., Mailchimp) for the distribution of authorized communications

   • Authorized security system vendors and installation contractors, where disclosure is necessary to facilitate a requested consultation or service and subject to your prior consent

   • Legal counsel, regulatory bodies, law enforcement authorities, or other governmental entities, where such disclosure is required by applicable law, legal process, or regulatory obligation

We ensure that all third-party processors engaged on our behalf are contractually obligated to adhere to strict data protection standards consistent with the requirements of the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable laws. All data sharing is governed by legally binding Data Processing Agreements (DPAs), which stipulate the scope, purpose, and security of the processing activities undertaken.

8. Data Transfers Outside Your Jurisdiction

If you are located outside the country where our servers or vendors are based, your personal data may be transferred internationally. We ensure appropriate safeguards are in place, such as:

  • EU Standard Contractual Clauses (SCCs)

  • Adequacy decisions by the European Commission

  • Binding corporate rules (where applicable)

9. Data Retention

We retain personal data only for the period necessary to fulfill the purposes for which it was collected, as outlined in this Privacy Policy, and in accordance with applicable legal, regulatory, and contractual obligations.

Specifically, personal data will be retained only where:

  • Retention is necessary to fulfill the purposes specified in this Privacy Policy

  • We have a continuing legitimate business interest that necessitates retention (e.g., to provide ongoing services, maintain records, or resolve disputes)

  • Retention is required to comply with legal or regulatory obligations (including, but not limited to, tax, accounting, or statutory audit requirements)

Upon the expiration of the applicable retention period, or when the data is no longer required for the purposes for which it was collected, we shall ensure that such data is securely deleted, destroyed, or, where appropriate, irreversibly anonymized in a manner that prevents re-identification.

10. Data Security

We implement a comprehensive set of physical, administrative, and technical safeguards designed to protect personal data against unauthorized access, disclosure, alteration, or destruction.

These measures include, but are not limited to:

  • Transport Layer Security (TLS/SSL) encryption for data in transit

  • Role-based access controls and authentication protocols

  • Routine security assessments, including vulnerability scans and penetration testing

  • Implementation of data minimization, anonymization, and pseudonymization techniques where appropriate

While we take reasonable and industry-standard precautions to safeguard your information, no system or method of electronic transmission or storage is entirely secure. Accordingly, we cannot guarantee absolute security.

In the event of a data breach that is likely to result in a risk to the rights and freedoms of individuals, we will notify affected data subjects and relevant supervisory authorities without undue delay, and in accordance with applicable data protection laws such as the GDPR or CCPA.

11. Your Rights

Depending on your location, you may have the right to:

  • Access -- Request a copy of your personal data

  • Rectification -- Correct inaccurate or incomplete data

  • Erasure  -- Request deletion of your data (subject to legal exceptions)

  • Restriction -- Limit how we use your data

  • Portability -- Receive your data in a structured, machine-readable format

  • Objection -- Object to processing based on legitimate interests or marketing

  • Withdraw Consent -- Withdraw at any time, affecting future processing

To exercise these rights, contact us at contact@blueshieldexperts.com. We may verify your identity before processing requests.

12. Children’s Data

Our services are not directed to individuals under the age of 18, and we do not knowingly collect, use, or process personal data from children without obtaining verifiable parental or guardian consent, as required under applicable data protection laws.

If we become aware that we have inadvertently collected personal data from a child under the age of 16 without the necessary consent, we will take appropriate steps to delete such information from our records in a timely and secure manner.

If you believe that a child has provided us with personal data without proper authorization, please contact us immediately at [insert contact information] so we can investigate and take appropriate action.

13. California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the following rights regarding their personal information:

  • The right to know what personal information is collected about them and the purposes for which it is used

  • The right to request the deletion of their personal data, subject to certain exceptions

  • The right to opt-out of the sale or sharing of their personal information

  • The right to be free from discrimination for exercising any of their CCPA/CPRA rights

To exercise any of these rights, California residents may submit a request by emailing contact@blueshieldexperts.com or calling. If you are submitting a request on behalf of another individual, we may require proof of authorization to do so.

14. Changes to This Privacy Policy

We may update this Privacy Policy as laws or business needs evolve. Updates will be posted with a revised effective date. Significant changes will be notified via email or our platform.

15. Contact Us

For any questions, concerns, or data requests, contact:

Email: contact@blueshieldexperts.com

Phone: +1 (213) 510 0406

Address: P.O. Box ____, North Hollywood, CA 91616